To build models to predict customer behavior, I am searching for individual-level contractual data over multiple years (i.e. > 3 years). My focus is to assess the quality of long-term predictions, thus the longer the time period the better. (See here for a similar question on transactional data.)
Minimum requirement in terms of variables would be:
- Customer ID
- Start Date Contract
- End Date Contract
- Contractual Fees
- (If firm sells multiple types of contracts: Contract Type)
In a perfect world, these datasets would be released under a GPL like license and also include information like:
- Date of first contract ever (which facilitates cohort analysis)
- Socio-demographic information on the individual customer
Examples are manifold and include data from insurances, SAAS firms, VOD subscription services, ...
