I am living in Croatia, and I for sure know that our government and road regulating authorities didn't sign anything with Google in regards to giving the data away.
So, how can google, in real time, know the traffic on our roads?
I am living in Croatia, and I for sure know that our government and road regulating authorities didn't sign anything with Google in regards to giving the data away.
So, how can google, in real time, know the traffic on our roads?
Google uses crowdsourcing techniques for the collection of the traffic data, as they explain in this blog post. This basically means that everybody who uses Google Maps on their mobile phone automatically reports anonymous traffic data back to Google.
Google partners with Telecom operators in many countries. Telecom companies sell location data as a service to various other organizations including internet companies. I know this happens in most GCC and South Asian countries.
Cellular location info is very accurate and consistently updated as device changes carrier 'cells'. BTS (antennas) are pushing this data to a sourcing system in near real-time which can immediately relay certain data points certain business partners like Google. This might not be the case of Europe where privacy is better appreciated and there is better governance around privacy.