I think when you refer toThe shading of shapes on a "shaded"GIS map, you are talking about is a choropleth map. The thing aboutdesign choice; it's not a characteristic of the shading is that you can use different data. Not all choropleth maps are opaque, andeven if some that would result in different valuesyou've seen are. A designer made that choice.
Also, note that ZIP codes are not geographiesIn Google Earth, so there is nothing that you can use which is closerapply styles to a map of ZIP codes thanlayer using the TIGER files"Edit > Get Info" command. This is coveredOn that, choose the "Style, Color" tab and change the color and opacity in slightly more detailthe "Area" section. Getting labels like on http://www.usnaviguide.com/zip.htm is not something I know how to do in Google Earth.
Note that I find that this answerfile you pointed to at filosophy.org to be "very laggy." I think that happens when you have over 50,000 features (shapes).
(edited in response to comment thread; comments may now seem unrelated)